Artist Services
Wondering If You Really Need Professional Consultants Artist Services to forward your career? Junzi Fine Art can help you determine if an art agent will give you the edge you need to become successful.
Determining Your Selling Points As An Artist
Marketing oneself as an artist has become a not-so-easy thing to do in this day and age. For one, it requires the ability of the artist to have the answers to such questions as; what are the artist’s marketable points, how much will it cost to market such an artist, what kind of spin will get this artist noticed? These questions go on and on, and there are yet many many more things that need to be determined. In addition to all of this, perhaps the most perplexing question that an artist needs to answer is whether hiring an art agent would be their best path to forwarding their career .
No doubt, everyone can agree that art consultants & agents have a keen understanding of the art world, and can effectively aid an artist in managing their business systems and processes, particularly from the revenue, marketing & curatorial standpoint. Let’s look at some of the benefits which you can expect to receive when you opt for an art consultant’s services to in order to market your talents to an international audience.
The Power Of A Well Developed Website & Social Media Program
These days, an online presence is not optional, especially if you want to build your sales and increase your exposure. Although most every artist now has established some kind of website to showcase their work, most are simple websites that don’t have the framework necessary to build any real online presence on the world wide web. The website has become a sophisticated, strategy based tool that when developed with the right know-how – has the ability to create a level of exposure for an artist that a simple showcase site does not have the components to achieve. Build-It-Yourself websites or sites built by designers that don’t have the expertise or understanding of how to develop a site optimized for maximum exposure don’t give an artist the framework he or she needs to reach a global audience. This has also become the case with any social media program, that features pages and links such as those like Facebook and Twitter. An artist must appreciate the benefits they will receive from the investment in a team that will professionally handle their website and social media like they’re a big company. Many factors must be taken into account when strategizing your overall marketing program, and having a team that not only understands your selling points and the unique qualities that make your work stand out, is only as good as the ability of your website and social media program to have the framework and insight to attract the audience that will follow you and your brand. Thus hiring a consultant that has the gravitas and experience to identify the best strategies to achieve both of these components is what is necessary to get your career to the next level.
A Marketing Program That Consistently Delivers Your Brand Message
Whether it’s your monthly e-newsletter, your website blog, your Facebook or Twitter, print media & advertising, shows, or one-on-one contact with your clients, we live in an online world where everyone has a computer and an email account. Are you consistently marketing a clear, concise, and inspiring brand message to the right audience? How do you know if you message is in fact consistent? Do you have a network of qualified professionals that can determine for you if your message is what the market is looking for? Has your current audience been optimized to its full potential, and is your message powerful enough to drive real sales and want to an entirely new collecting audience? An in-the-know consultant has already spent the years required to develop an understanding of the market’s levels and knows how to gravitate you and your career in a direction that will get you results. Marketing in the dark is costly, timely, and will not produce results. list of appropriate contacts for you to market via an e-newsletter.
Creating Your Network Of Clients, Fans & Media:
Art consultants generally maintain a list of collectors and other resourceful contacts throughout the world; thus portraying an ever-growing network of art enthusiasts who might be interested in your work. Hiring an art consultant who already has a list of contacts and collectors means that you will be tapping into this important network that you will need in order to get ahead. The cost and time involved for you to create this on your own would take years, and sometimes into the millions of dollars.
Guiding You To Develop Consistently Evolving Collections That Inspire & Sell
More often than not, artists suffer from a lack of qualified consulting advise from seasoned professionals that can help guide the development of their work and art related projects – with the purpose of aiding the artist to create their best, most well thought out ideas and concepts. Poorly executed concepts seem to plague the art world, and incorporating continues guidance, expertise, and communication before, during, and after the art making process is paramount to the success and long term growth of an artist’s career. Every aspect is taken into consideration during this process, from medium selection, how much work to create, the statement the artist wants to create with the exhibition, etc. are all key components that need to be addressed. The goal of the artist-consultant development process is to provide a springboard from which the artist can bank their ideas, clarify grey areas of thought, and bring the bigger picture of the artistic statement to to light, all while maintaining the integrity of the art and it’s purpose.
The Sacrifices To A Successful Art Career
A concern related to the hiring of an art consultant is that typically they require a fee with a commitment in the form of a formal agreement to represent you for a period of time; in order to create the momentum to produce you the results you want. It’s also not always easy for artists to let go of the reigns and allow a third party take control over aspects of the artist’s career, that the artist has been in control of for months or even years. If you conquer any trepidation you may have to forming a new partnership, and understand the value and the rewards that such a financial and emotional investment will return, then you will come to understand that the sacrifices you are making will be well worth the commitment.
